Pinterest converts more browsers into buyers than other social media.
Pinterest is the number one social media platform to drive sales, with more than half of all users having made a purchase after seeing a product on Pinterest.
Additionally, Pinterest users are more likely to make a purchase based on a Pin than those on other social media platforms.
Pinterest drives tons of traffic.
Pinterest is the third largest social network in the United States by unique visits, behind Facebook and Google+, according to ComScore Media Metrix (April 2015). In fact, it's growing at a faster rate than any other social network—and as such is also currently one of the fastest-growing websites overall.
If you're looking for referral traffic from social media, Pinterest is your best bet. The platform accounts for 10% of all U.S.-based referral traffic across both desktop and mobile devices—more than Twitter, LinkedIn, or Google+ combined (comScore Social Networking Benchmark Report Q4 2013). This figure is up 7% from last year's report!
The most notable area where Pinterest excels? E-commerce referrals: 83% of U.S.-based e-commerce site visits are initiated through unpaid sources like organic search and direct navigation; but when it comes to paid sources like display ads or affiliate links? Visits from Pinterest make up 8% of all online sales leads from social networks—more than three times higher than Facebook or Twitter (Content Marketing Institute).
Pins get you more inbound links.
Pinterest is a social media platform that allows you to post and curate visual images you find on the Internet. When someone pins one of your images, they're essentially sharing it with their followers—and those followers may then choose to follow you back, which means they'll see future content from you in their feed. Since Pinterest users are highly engaged, this can be an excellent source of traffic that converts into sales and leads!
You also have the ability to link back to your site or other social media profiles within a pin description. If someone clicks on that link, they'll be taken directly to the page where their initial interest was piqued; thus far more people will click through than would ever engage with paid advertisements like Facebook ads or AdWords campaigns (which cost thousands per day).
User engagement is very high
Pinterest is a social media platform that has gained popularity for its ability to drive user engagement and brand awareness. With over 100 billion monthly pins on the site and an average of 75 million users accessing Pinterest monthly, there is no doubt that Pinterest can be a powerful tool for your business.
However, many businesses are still unaware of why they should be using Pinterest to market their products or services. In this article, we will discuss five reasons why you should start using Pinterest in your marketing strategy today:
User Engagement Is Very High - People visit Pinterest to get ideas or inspiration for projects they would like to do themselves. They are open to buying products related to what they find on the platform; therefore, it’s easy for you as a blogger/marketer/salesperson/anyone who sells stuff (including yourself) to build your brand by adding value through helpful content and links back into your blog post or website
Pinterest integrates with your website Twitter Account and Facebook profile.
Pinterest integrates with your website, Twitter account, and Facebook profile.
Pinterest allows you to connect your account to other social media sites like Twitter and Facebook so that when you pin a photo on Pinterest it automatically posts that same image on the other social media platforms. This is beneficial because it allows you to share your content with an audience who may not yet be following every aspect of your business or brand. You can also add a Pin It button for each blog post on your website which makes it easy for users to pin photos from your site directly onto their own boards. Additionally, if someone emails you an article they found interesting from one of their favorite websites (like yours!) all they have to do is click the Pin It button next to any images in the email and that image will be saved as a new pin on their own board!
It is worthwhile to grow your business on Pinterest
Pinterest is a great channel for business because it drives traffic to your website. If you have ever been on Pinterest, then you may have noticed that most pins point back to a website. The traffic generated from Pinterest can be huge and can generate thousands of visitors per day.
Web traffic is good but converting browsers into buyers is even better! If someone visits your site via Pinterest, they are more likely to convert into a customer because they already have an interest in what you're selling or offering. They already know what they want and have taken action towards purchasing it by following through with the pinning process that led them to your site.
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