Pinterest is a visual search engine, and it is the second largest after Google.
The reason why Pinterest is so successful is that people are coming to Pinterest to find solutions to their problems:
What should I wear for this season?
How can I be more productive?
What should I eat for dinner?
Pinterest is a search engine, not a social media platform like Facebook. It's the second largest search engine after Google. Everyone has different reasons for being on Pinterest, but one of the main reasons is to find solutions. People turn to Pinterest when they need help. "Can you help me?" - that's the question that makes people go on Pinterest. If you're a business owner, this is your chance to connect with customers and provide them with solutions - and that's exactly what they're looking for when they come on this platform.
Unlike other social media sites, Pinterest users are not just scrolling through their feed - they are looking for ways to solve a problem or to find inspiration.
If you are on Pinterest looking for DIY ideas, then Pinterest can be a great way to find the latest designs and trends in home improvement. If you want to create pins that will inspire your followers, then there are many ways that you can do this. The first step is to make sure that your content is relevant and up-to-date.
Unlike other social media sites, Pinterest users are not just scrolling through their feed - they are looking for ways to solve a problem or to find inspiration. People on Pinterest have specific interests and are actively searching for content related to those interests. This means that if your pin is relevant and matches what the user is searching for, it is much more likely to be seen by the user than if it was less relevant or didn't match what they were searching for.
Pinterest users spend more money than on social media sites like Facebook or Instagram.
Not only can Pinterest help you get more customers and build brand awareness, but it also has a higher conversion rate than other social media sites.
Pinterest is the social media platform of choice for those looking to purchase something online. Pinterest has a higher conversion rate than other social media sites, including Facebook and Instagram. According to Shopify, “The average order value of an email from Pinterest is $50 compared to Twitter’s $46 and Facebook’s $40.”
Pinterest users spend more money than on social media sites like Facebook or Instagram.
Whereas many people view their Instagram or Facebook accounts as a way to keep up with friends or watch funny videos, Pinterest users go there specifically so they can shop for things to make a purchase later on. The typical user spends 98 minutes per month on Pinterest—considerably more time than they spend on any other type of social media site (Shopify).
Your audience may be using Pinterest for recipe planning, fashion inspiration, and DIY projects, but B2B audiences also use it for business-related content such as infographics or case studies.
Nowadays, Pinterest is used by businesses in all industries and verticals. While it may seem like a platform more appropriate for creative individuals, business-to-business (or B2B) audiences also use it for content. It’s not just recipes and fashion inspiration on Pinterest - you can find infographics and case studies as well!
Pins from business accounts perform better than personal accounts.
While personal accounts and business accounts function identically in terms of posting and pinning, being a business account brings with it certain benefits. Here are some reasons why you should convert your Pinterest account to a business account:
Your pins will be seen by more people.
Pinterest gives more visibility to pins from business accounts, which means that they show up in more searches (and earlier in search rankings) than the pins from regular users.
You're more likely to get follows. People follow businesses on Pinterest for the same reason they follow them on Facebook and Twitter: to get updates when the company has something new to share, whether it's a promotion or an interesting article. This also means that you're more likely to get followers if you "follow back."
Your account won't come off as spammy. When someone sees another user re-pin one of your pins, there's less chance that they'll think it's spam and report it as such since your profile is set up as a business rather than an individual user.
You will see greater success if you create your own content, but it's OK to re-pin from other people's boards as well.
You can re-pin from different Pinterest users' boards to populate your own, but it's also better if you make sure you're not just posting content that other people have already created. The best way to do this is to create original images and videos on your own, and pin them to the boards you've made. If you have a blog or vlog that already has good content, you can use that. It will help Google see your website as more authoritative and relevant in search results — both of which help drive traffic to your Pinterest account.
Alternatively, if you want to use someone else's content because you don't have enough of your own, be sure that the work is credited by linking back to the original source when you re-pin. Also, consider whether or not the person whose boards or pins are being repinned would appreciate their work being used in this way. Certain pinners would rather post their boards for their followers only; if so, do them the courtesy of asking before using their work on your Pinterest account.
You can create your own images specifically for Pinterest or you can use images you already have on your website or blog.
With the right images and careful formatting, a Pinterest account can be a powerful way to establish an online presence for your business. It's best to stick to consistent branding, colors, and the look of products in your photos. This will help customers get the full message from your photos without having to search for it—and this is much less time-consuming than asking them to read through a wall of text on your product description page.
It's also important that you use high-quality images. Relying on low-res image files will lead users astray as they scroll through your pins, so put some effort into making sure that every photo is sized correctly at just under 1 inch by 1 inch. This means using 300-pixel width for most photos or about 50% less for product shots or even smaller if needed (50 pixels is often enough). For large images like furniture, mirrors, artwork, etc., consider using 500 pixels or greater (the suggested size is 600 pixels wide) so that they are easily seen by pinners who scroll down past the top layers of pins. Although this may seem like overkill now, it will pay off later in terms of overall search engine rankings and a higher likelihood that potential customers will discover you through Pinterest instead of other channels such as Facebook.
Using Pinterest right can help drive traffic to your website and raise brand awareness
It's no secret that Pinterest is the second-largest social network and that it's a great platform to build a following and find new customers. That doesn't mean that you have to do everything Pinterest suggests. Your goal is to drive traffic to your website or products, right? You can reach your target audience with ease by using Pinterest right. First, make sure you link back to your website in each of your posts (that means including the URL at the bottom of each post). This simple step can help drive traffic; why wouldn't you want people to visit your site when you're sharing pins?
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