Why is podcasting so popular?
Podcasting is a growing medium for generating revenue, building relationships with customers, and establishing your brand. It’s also easy to do on your own, but how can you be sure that your podcast will reach the right audience?
Let’s take a look at some of the reasons why podcasting has become so popular over the past decade:
Podcast listeners listen more than they read. In fact, 70% of Americans consume audio content every day and 40% listen weekly or more often.
Podcasts can be listened to at any time—and on any device! Whether you like listening while driving or working out in the gym, podcasts are easy to consume without disrupting what else is going on around you (unless it involves headphones). You can even listen while doing chores around the house because they're portable and require no visual components (like reading).
Podcasts are easy to share across social media platforms like Facebook groups or Instagram stories that allow listenership outside of their original hosts' platforms like iTunes podcasts or Google Play Music shows. This increases exposure for podcasters who may otherwise struggle with gaining traction due to limited distribution channels such as Apple Music or Spotify playlists which limit their reach beyond those platforms alone. Additionally, sharing links via text messages allows listeners who prefer audio-only entertainment to access new material from other sources rather than simply relying solely upon recommendations from friends who have already subscribed themselves - thus potentially increasing overall engagement levels as well!
1. Think on which platform your target audience hangs out
The first thing you should do when considering promoting your podcast is to take a look at where your audience spends most of their time.
When you think about social media and podcasting, Facebook, Twitter, Instagram, Pinterest, and LinkedIn might be the first platforms that come to mind. But there are other social media sites where your target audience is likely hanging out.
For example:
YouTube – If you are a video content creator then this is a great place to promote your podcast;
Vimeo – Similarly to YouTube;
Twitch – This platform is only for gamers but if they like gaming they will probably also like listening to podcasts;
You can also promote your podcast on Google+ by creating a community around it!
2. Do the extensive hashtag research
To find your target audience, you need to do hashtag research. This is a great way to find people who are already talking about podcasts and your topic. Hashtag research can also help you connect with guest speakers, influencers, and sponsors.
You can use hashtags to find other podcasters in the same niche as you.
You can use hashtags to find people who are interested in hearing more about your type of podcasting content or genre.
You can use hashtags that have been used by other podcasters (both successful and unsuccessful) as inspiration for creating your own unique hashtag for promoting your podcast on social media (for example #podcast).
3. Use your own quotes to create images for Social Media
You can also use quotes from your podcast to create images for social media. This can be a great way to add personality and an extra level of engagement with your audience.
If you’re using quotes that are relevant to your niche, they provide value and information without feeling like they’re selling you anything (as long as they aren’t written in over-the-top sales language). For example, if you have a health and wellness podcast then choosing quotes about food or exercise could make sense.
If the quotes are related to the problem that your podcast solves, it will help generate trust with potential customers because they know other people have gone through what they are going through now and survived it successfully (or not so successfully). You could also put together an image or graphic that shows someone from the community who has overcome their struggle – this would be very helpful for anyone looking for advice on how to deal with something similar in their own life!
You should always ask yourself: Are these lines coming directly from our mouths? Do we sound like ourselves? Are there any hidden messages here about our brand/business/industry/mission?
4. Convert your old audio content into the videos to post on multiple platforms (you can use Wavve to do that)
If you already have audio content, such as an interview or podcast episode, you can use an app like Wavve to turn it into a video. Once that's done, you can then upload it to YouTube and other social media platforms. I recommend posting on each platform for maximum exposure.
5. Create videos with your podcast
In addition to writing, you can also share your podcast on social media by creating videos. There are a few different ways to do this. You could use a video editing software and create videos from the audio files in your podcast or you could use a video recording software and record yourself talking about the podcast.
If you want an easier option, try using one of the many free apps that allow users to record themselves speaking into their phone's microphone. Be sure to hold up the microphone sideways so that it picks up what's being said clearly!
6. Engage with your audience to build community
Engage with your audience by asking questions. You can ask for feedback, opinions, and ideas for future episodes. If you want to engage with people who subscribe to your podcast, don't just talk about it—ask them!
Ask for help with specific things in the community. You may need a graphic designer or web developer to help out on a project (such as designing custom artwork or creating a website). Make sure you explain exactly what kind of help you need from them beforehand so that they know if their services are needed or not.
Asking questions can also be used as an educational tool because it helps teach others how they should think critically when solving problems related to the topic being discussed on the podcast episode itself rather than just having someone else tell them exactly what happened instead of allowing themselves time think about what happened before answering such questions as "who was involved?" "When did this happen?".
7. Connect with influencers in your niche and invite them to be your guests
Connect with influencers in your niche and invite them to be your guests.
Ask them to share your podcast on their social media channels.
Ask them if they would like to be a guest on an upcoming episode of your podcast.
8. Promote your content on rotation (do not forget to promote your older episodes)
You will also want to promote your content on rotation, meaning that you should not forget about your older episodes. Instead of only promoting the most recent podcast episode, try sharing other past episodes as well. This can help you keep more people interested in your podcasts and give them a reason to listen again or even look up an old one they haven’t heard yet.
Keep in mind that you should always be promoting your current episode as well! Make sure you don’t leave any of your previous episodes alone—they deserve attention too!
9. Create a schedule for Social Media
Create a schedule for your posts.
Create a schedule for your podcasts.
Create a schedule for your guests.
Create a schedule for your interviews.
Create a schedule for your live events.
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