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Writer's pictureJoanna K

Social Media strategy for bloggers


Social media and business blogging are two things that go really well together. One of the best ways to get more traffic to your blog is to use social media. Some people complain about this, but it can be a strong tool in your arsenal if you know how to use it effectively. We’ll show you some of the easiest ways that you can use social media and blog together, in order to grow your reach and increase visitors to your business blog.


Social media can help increase blog traffic

Social media can help increase blog traffic, which is a big deal to bloggers. If you’re not familiar with social media or don’t have time to focus on it much, this section is for you. You will learn about the benefits of social media and how to use them in your blogger career as well as some tips on how to use them.


1. Create intriguing/useful/shocking content

You should be sharing information that is useful, shocking, intriguing, and interesting. This content could be educational, entertaining, or inspirational. Whatever it may be, you want your audience to know that they are reading/watching interesting material. When they receive this message through your posts it will be easier for them to share with others because they want their followers to see the same thing they did when viewing the post.

  • Useful: You can share how-to's on different subjects related to blogging such as starting a blog or finding new opportunities in the field of blogging

  • Shocking: If you find something shocking like an article about someone doing something very courageous then this may help inspire some readers out there who are intimidated by certain things in life

  • Intriguing: Keep people interested by creating content that makes them think about things differently than before

2. Share your blog regularly on Social Media

Now that you've got a good idea of how to create a blog, it's time to get social. There are many ways to promote your blog on other websites, but here we'll focus on the most effective way of doing so: sharing your content on social media.

To start, you should share blog posts regularly. This means that you need to be posting at least once a week if not more often (daily is best!). If you can't find the time in your schedule to do this consistently, consider hiring someone who can help manage and promote your content for you so that it doesn’t fall through the cracks and get lost in an abyss of unread posts. The second thing I recommend doing is sharing at consistent times every day/week/month etc. because this lets people know when they can expect new content from you without having them check back every day or week themselves!


3. Integrate Social Media with your blog

Social media is a powerful tool, and it’s essential to use it to your advantage. Sometimes it seems like the only way to get people interested in your blog is by posting pictures of puppies on Instagram or tweeting about whatever random thing comes into your head. But those tactics can actually be counterproductive if done incorrectly. Instead, use social media as an extension of what you already do well: writing posts for your blog!


4. Create relationships with other bloggers

To get the most out of your relationships, you need to be a good friend. If you don't already have one, make a list of bloggers in your niche that are relevant to what you're doing and follow them on social media. Find ways to comment on their blog posts and share their content with your audience. Invite them to guest post on your blog, too!

Don't be pushy though—you can be persistent without being pushy or spammy. If they aren't interested in connecting with you over email just yet, add them to an email list so that when they do open up a dialogue later down the road, it's not like "I don't know who this person is!"


5. Rotate new content with the old one

Rotating content is a great way to increase your blog traffic. It’s a simple and effective strategy that will help you keep readers coming back to your site frequently, which means more opportunities for them to read and share your articles.

What's more, it's one of the best ways to build an audience because if you're rotating content regularly, new visitors will be exposed to something they haven't seen before while returning readers will be encouraged by the variety.


Social media is extremely important to every blog, as it provides a great way for your work to spread. To achieve the most success with social media, you need to integrate it with SEO and provide compelling content that people will want to share. By creating a good social presence, you’ll be able to reach people all over the world who want what you have to offer. This will help your blog thrive and succeed! I hope these tips were helpful in getting started on your journey toward finding new readers for your content.



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