When you first make a Pinterest account, you're bound to experience a successful couple of months. However, as time goes on and you stop actively pinning, those numbers will drop and eventually plateau. Your board won't be visible in the algorithm anymore, resulting in less traffic and fewer clicks. If you want to fix this problem and see your growth go up again, check out these easy tips that can help get your Pinterest strategy back on track:
Pin more often
The more you pin, the better.
The more you pin, the more your audience will grow.
The more you pin, the more content you'll have to promote your brand and products.
The more you pin, the better chance of getting in front of a new audience that is currently looking for what it is that YOU offer!
Apply for rich pins
You can apply for rich pins through Google Search Console. When you apply, you specify which of your products or services is eligible for a rich pin and give some basic info about them (like their name, price, and description).
To apply for rich pins, go into your settings and toggle the “Rich Pins” button. When this is done, you can begin crafting your descriptions with keywords that will attract potential customers as well as drive search engine traffic when pinned from another website.
The Pinterest team will review your application and let you know if they approve it, reject it with feedback on how to improve the information you submitted, or request more details before making a decision. Once your application has been approved by Pinterest, they'll let you know that they've created an account for your business and provided a link that lets anyone see all of the products or services in one place without having to click through from Pinterest itself.
Write keyword-rich descriptions
When you write a short description that includes relevant keywords, it helps Pinterest find your post and surface it to people who are searching for those words. That way, people can find your content if they're looking for DIY tips on building a bookshelf or recipes for pumpkin spice tea cakes.
Include the brand name in the first sentence (or paragraph). Pinterest will show this information to users who haven't pinned anything from your account before.
Use terms like "pin," "pinned" or "pinning." When someone pins an image from your site, it shows up in their activity feed with a snippet of text explaining what they're pinning and why they found it interesting enough to share with others. It's important that this snippet contains keywords—not only do they help with search engine optimization (SEO), but they also inform users about the pins' relevance and whether or not those are things worth checking out! It's best practice to include these terms whenever possible; however, try not to overdo it: don't go overboard by adding 20+ times per post—that may look spammy instead!
Create pins with text in them
Text in pins can help with SEO.
Text in pins can help with discovery.
Text in pins can help with conversion.
Text in pins can help with engagement.
Text in pins can help for brand awareness and loyalty.
In order to be successful on Pinterest, you need to pin at least 5 times a day and make sure your pins are rich.
Rich pins will lead to more engagement and higher click-through rates (CTR). What makes the pin rich? it's the description, keywords, and links added to the pin.
And there you have it, a complete guide to successfully using Pinterest as part of your marketing strategy. By following these steps, you will not only improve the quality of your pins but also increase engagement and traffic to your website. It’s easy to get started with Pinterest, but it takes time and dedication to build a community around what you’re pinning-- so don’t be deterred if it doesn't happen right away! Just keep creating new boards full of valuable content that other people will want to share with their friends on social media too. And always remember: pinning is an art, not just science!
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