We've talked a lot about the benefits of Pinterest as a growth platform, but it's important to weigh those against the negatives. While Pinterest can be a fantastic way for many businesses to grow, it's not for everyone. As with any business decision, you should consider all your options carefully before pursuing one course of action.
Who should be on Pinterest?
If you are: a blogger, podcaster, YouTuber, run an eCommerce store, have an Etsy shop, have a service based business, are a coach, course creator, influencer, photographer, wedding designer, real estate agent, travel agent, digital product seller...then you definitely would benefit by building your Pinterest presence.
Why do marketers love Pinterest?
Pinterest is a social media network that's visually based. It's easy to use and free to sign up for. It's also mobile-friendly.
According to Pinterest, the majority of its users are millennials (approximately 80% of all users). As a marketer, this gives you an opportunity to reach your target audience much more effectively than on other social media platforms. In fact, 77% of active Pinners are using it for product discovery and 53% have bought a product after seeing it on Pinterest. This makes sense considering that the majority of people who use Pinterest are female (67%). However, that doesn't mean male-driven companies can't benefit from using this platform as well — but men tend to be less active on the platform than women are.
How to create a presence on Pinterest that counts
If you're just starting out in the e-commerce world, you may be wondering where to start. What's most important? What should you do first? Well, we always tend to look to Pinterest for some great ideas on how to get started. Since it is an ever-expanding marketplace, it can be a bit overwhelming at first. However, we've gathered these tips from our experience and have found them to be helpful.
For starters, think about your business name as your profile name. For example, if your name is "Bridgetting", then make sure your profile name is also "Bridgetting". We know that this seems unnecessary but it will allow you to see all of the boards that have been pinned with your business' name and brand in mind so that when users search for those types of pins on Pinterest, they will find your business more easily by clicking on the right board! The same goes for hashtags - use them in each pin description to show off other customers who are engaging with the same topic or niche as yours! Use these keywords when creating titles and descriptions of what you're pinning; this way they can still be discovered by search engines later on down the line!
When creating a board, think about adding what type of pins make sense based on what makes sense for your brand or service. For example, if someone looks at your site and asks 'where can I buy cloth diapers?'; don't create a board called 'Cloth Diapers.' Instead, create a board relating specifically to cloth diapers called 'Cloth Diaper Company' or something along those lines. This will help get more people interested in seeing what you're doing and hopefully become loyal clients! You don't want everyone else selling cloth diapers but only yours! Keep the number of boards low (if any!) so that you can review any changes regularly so that users see new content instead of having tons of outdated pins or boards from previous months up there.
If you
How to use Pinterest to boost E-commerce sales
It's time to get the word out about your latest product or service, and you've decided that Pinterest is the best social media platform for the task. You're right; with its unique focus on visual searching, Pinterest is a great place to sell products, services, and ideas.
It's true that more users use Facebook than Pinterest to connect with their favorite brands (1.13 billion versus 250 million), but this is offset by the fact that Pinterest users are more likely to be engaged with those brands. Additionally, unlike Facebook and other platforms where people go to catch up on what their friends are doing, most people use Pinterest as a search engine when they have a specific need:
They want to buy something
They want information
This means that if you're selling something or even just offering information on how to live better—say, recipes for cooking healthy meals—your brand will fit right in!
If you are wondering how to increase sales for your eCommerce business, then read this blog.
When you are wondering how to increase sales for your eCommerce business, it is essential to consider the following aspects:
The Target Audience
Marketing Strategies
As a first step, you need to be in front of the right audience. To do this, you need to focus on your target market.
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