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Writer's pictureJoanna K

The most effective Social Media platform for business marketing and organic growth.

The most effective Social Media platform for business marketing and organic growth.

The answer is simple: it depends on your audience. This isn’t a cop-out to avoid giving an answer, but the truth; If your target audience doesn’t use LinkedIn, then why would you want to put content on there? Similarly, if the majority of your customers are not active on Facebook, why are you spending so much time posting there?


You might be thinking “yeah yeah, I know my target audience blah blah. But tell me which platform is best for business!” Well here is where it gets tricky – and this is the point that many marketers miss. It’s not about how many followers you have, it’s about how many people see your content! A post with 10 likes has been viewed by more people than one with 100 likes (when all other things are equal). This means that when you are trying to decide where to put your resources into growing a social media presence; think quality over quantity.

So let’s get back to our original question – what platform should we use? The one with the highest engagement rate. Here are the top performers:

If you are an online coach or entrepreneur, you know that being active on social media is a must. You need to be present in order to get your message across, reach new clients and build your brand credibility.

If you are an online coach or entrepreneur, you know that being active on social media is a must. You need to be present in order to get your message across, reach new clients and build your brand credibility.

Social media can be a great tool for growing your business. Using it well will ensure that you have more success than failure.

Here are some ways in which the use of social media can help you grow your personal brand:

  • It’s a great place to build relationships with customers and other businesses.

  • You can talk about what’s going on in your industry or niche and share relevant information with people who care about it. If someone likes what they see on social media, they can follow you there too! This gives them access to even more content from other channels such as blogs and podcasts so don't forget about those as well when planning out a content strategy for promotion purposes!

After all, that is the main reason why people are scrolling through their feeds - to find solutions for the challenges they are facing and get inspiration for the projects they want to pursue.

After all, that is the main reason why people are scrolling through their feeds - to find solutions for the challenges they are facing and get inspiration for the projects they want to pursue.

You can deliver value and provide your audience with the content they need by:

  • solving their problems

  • showing them how to use your product/service or do what you do

  • helping them improve a certain area in their lives or careers

  • inspiring them with your success story

If this is true for you as well, but you’re not sure which platform to choose, let me tell you about my experience with a Pinterest business marketing and how I grew my following and became an influencer in just four months.

If this is true for you as well, but you’re not sure which platform to choose, let me tell you about my experience with a Pinterest business marketing and how I grew my following and became an influencer in just four months.

I discovered that there are two main keys to success on Pinterest. The first one would be keyword optimization of your profile. As soon as I linked my brand-new account to a website (which only takes 5 minutes), I started writing posts and publishing them at least once a week. By the end of the second week, Pinterest gave me access to their analytics tool so I could start tracking my progress.

Be consistent!

If you start using Pinterest more actively, within 4 months of hard work you can become a top influencer on this social media platform

Pinterest will provide you with a clear and clean image of every user. It will show you what they are interested in, what they share, and how they use the platform.

If you start using Pinterest more actively, within 4 months of hard work (or maybe 2-3 months) you can become a top influencer on this social media platform (and usually top influencers don’t have millions of followers). Imagine that your profile is at the very top of search results when people search for something related to your business niche. This brings tons of traffic to your website or blog!


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